Expressive Word Booklet

Typography Final project in which we were assigned to treat a word that is a homonym (in this case, the word "strike") and turn it into expressive typography.
I found the concept of expressive typography essential, as it allowed me to treat the word "strike" as a physical force that could be distorted or scattered to mimic real-world actions, or the word “strike” acting as bowling pins being scattered to represent the impact. I also focused on the type-image relationship by transforming the letters themselves into symbols, like the arrow or megaphone, so the text could function as a visual illustration. Applying color theory and specific typeface selection helped me create a clear hierarchy, using red highlights and sturdy fonts to distinguish between the energetic titles and the structured, journalistic columns.